Social media marketing's increasing significance in 2023
Many markets saw a slump as 2022 came to an end and 2023 opened. Budgets for marketing have been squeezed as a result, which has an impact on martech tools, marketing campaigns, and headcount. However, smart marketing managers and executives understand the significance of social media marketing now more than ever. Given the current state of the economy, it may be more difficult to attract new clients while also, crucially, maintaining your current clientele. More than merely generating new leads, the goal is to maintain revenue growth on all fronts. In order to engage current consumers, attract new audiences, foster loyalty and trust (which leads to renewals, upsell and cross-sell growth, etc.), and accomplish a host of other goals, social media marketing will be essential. How come? Because consumers listen to actual people, not companies, more than they do now. Instead of fancy marketing material, they believe what their peers have experienced in the real world. Authenticity is more ...