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Social media marketing's increasing significance in 2023

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Many markets saw a slump as 2022 came to an end and 2023 opened. Budgets for marketing have been squeezed as a result, which has an impact on martech tools, marketing campaigns, and headcount. However, smart marketing managers and executives understand the significance of social media marketing now more than ever. Given the current state of the economy, it may be more difficult to attract new clients while also, crucially, maintaining your current clientele. More than merely generating new leads, the goal is to maintain revenue growth on all fronts. In order to engage current consumers, attract new audiences, foster loyalty and trust (which leads to renewals, upsell and cross-sell growth, etc.), and accomplish a host of other goals, social media marketing will be essential. How come? Because consumers listen to actual people, not companies, more than they do now. Instead of fancy marketing material, they believe what their peers have experienced in the real world. Authenticity is more ...

Brochure designing agency in delhi

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Sikaria Tech - Your Premier Brochure Designing Agency in Delhi Introduction In a world dominated by digital marketing, printed materials like brochures remain an indispensable tool for businesses to effectively communicate their message, values, and products. Sikaria Tech, a leading brochure designing agency in Delhi , recognizes the power of a well-crafted brochure and is dedicated to helping businesses leave a lasting impression through exceptional design and content. With a commitment to creativity, innovation, and client satisfaction, Sikaria Tech has established itself as the go-to partner for businesses seeking professional brochure design services in the heart of India's capital. Our Story Sikaria Tech, founded by a group of passionate and creative designers, emerged from a desire to elevate the design industry in Delhi. The company's journey began with a vision to provide businesses with the means to showcase their products and services effectively, captivate their audi...

The Indian IT sector has slowed hiring in response to the global economic slump and recession fears.

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image source:  telegraphindia The Indian IT sector The flagship software services sector, one of India's largest job creators for educated millennials, has slowed new hiring for this year due to a global recession that has resulted in significantly less business than projected. Last year, Indian software services firms hired a significant number of individuals because business was flourishing, and attrition rates were over 15%. Now, business has slowed, particularly in the two major markets, the United States and Europe, and fewer staff are departing. "What's happening now is that the overall macroeconomic environment is down, so growth is down," says Pareekh Jain, CEO of Pareekh Consulting. Companies overhired last year, assuming a high rate of attrition, which hasn't occurred." Revenue growth in the industry is predicted to decelerate to approximately 5% this year and remain there for some time, a far cry from the previous years' blistering pace. Nassco...